AMTRA launches biggest ‘Industry Survey’ to date to help gather insights about the role and impact of SQPs/RAMAs across the animal medicines industry

AMTRA has launched its biggest ever industry survey to help gather evidence and insights about the role and impact of SQPs (Suitably Qualified Persons) also known as RAMAs (Registered Animal Medicines Advisors) across the animal medicines industry. Feedback is being sought from SQPs, animal owners, retailers and veterinary teams.

AMTRA is the UK’s leading regulatory body for RAMAs and manages the registration for over 6,000 AMTRA RAMAs. As well as being the largest and longest standing regulator, it is also the biggest champion of RAMAs and the important role they play in protecting animal health and wellbeing.

Stephen Dawson, AMTRA CEO, says: “It is important to regularly seek feedback directly from SQPs and others in the industry that work with those carrying out this important role, so that we can continue to provide the right support and ensure SQPs are recognised and understood for their contribution to the animal medicines industry.

“SQPs play a crucial role in both retail and veterinary environments, and we are working hard to ensure their professional skills are more widely understood. There is no doubt that they ought to be a trusted source of reliable information and advice to help on a range of animal health and wellbeing matters, and we feel it is important to raise their profile to owners and the industry. Some people don’t realise that the SQP profession is regulated.”

AMTRA Deputy CEO, Hillary Cowley, adds: “AMTRA is committed to continued evolution in response to the changing needs of SQPs, the animal medicines industry and veterinary profession. This survey is an ideal opportunity for people to share their views which can then be used to help shape future strategies to help support SQPs in achieving the best health and welfare outcomes across livestock and companion animal and equine sectors.

“At AMTRA we would like to see greater recognition of the valued role SQPs play in contributing to animal wellbeing, including as an integral part of the vet-lead team, supporting responsible animal ownership, and providing advice on prudent medicines supply, use, disposal, and general animal care. We hope the survey helps us build a deeper understanding of the challenges and opportunities for our profession so that we can help shape future support and continue delivering excellence.”

The survey will take approximately five minutes to complete and will close on Friday 28 March. Anyone that completes the survey will be entered into a prize draw to win a Fortnum & Mason Hamper to the value of £75*. 

Complete the survey here: AMTRA Survey 2025

AMTRA will publish a report summarising the findings of the industry survey at its summer stakeholder event which will be held on 11 June at Harper Adams University

*Winner will be chosen at random and notified within two weeks of the survey closing. The prize is non-exchangeable, non-transferable and no cash alternatives will be offered.